Example Diagnoses
See what a LossPoint diagnosis looks like.
Three page types. Three constraints. Each one shows the framework scoring, pattern detection, and evidence — then what the Page Optimization Project delivers.
SaaS Landing Page
Sample diagnosis
Pattern Detected
CTA Friction
The call to action is generic, unclear, or asks for commitment before establishing value.
Headline found
“Start your free trial”
The CTA asks for commitment but the page never shows what happens after signup. No preview, no demo, no outcome — just a form.
Page Optimization Project
Locked- →Exact replacement CTA copy that names the outcome
- →Where to place a value preview before the button
- →What to remove from the hero that dilutes the ask
- →Signals to watch after publishing
Ecommerce Product Page
Sample diagnosis
Pattern Detected
Feature Dumping
The page lists capabilities without connecting them to outcomes. Features are presented as evidence, but the visitor never sees what those features produce.
Headline found
“Premium craftsmanship meets modern design”
The headline names no outcome. Three screens of specifications appear before any benefit statement. The visitor scrolls through features without understanding what this product does for them.
Page Optimization Project
Locked- →Exact headline rewrite that names the buyer outcome
- →Which spec blocks to move below the fold or remove
- →Placement for the proof that currently appears too late
- →Implementation order so the page flows toward the buy button
Paid Traffic Landing Page
Sample diagnosis
Pattern Detected
Mission Before Value
The page leads with what the company believes instead of what the visitor gets. The brand story sits where the outcome should be.
Headline found
“Our mission is to empower businesses”
The ad promises 'double your revenue' but the page opens with the company story. The ad's promise is nowhere in the first screen. Every paid click lands on a mission statement instead of an outcome.
Page Optimization Project
Locked- →Exact hero copy that mirrors the ad promise
- →What to remove from the first screen
- →Where to place the proof the ad implied
- →What to watch in your ad account after the fix goes live