Conversion Diagnosis Engine
LossPoint extracts what is actually on your page, scores it against consistent rules, and identifies the highest-priority issue to investigate first. Not AI opinions. A structured diagnostic starting point.
Every diagnosis runs the same methodology. Same page, same score, same constraint. Every time.
The improvement cycle
Run your page through the 6-layer engine. One primary constraint identified, with confidence level and evidence from your own content.
Get the implementation plan — exact copy, placement, and order — targeting that specific constraint. Nothing else. Nothing more.
After the fix goes live, re-run the same page. The engine compares before and after: resolved, improved, unchanged, or regressed.
When the primary constraint clears, the next constraint surfaces. Work through the stack until the page is structurally sound.
Why this is different
Most conversion tools feed your page to an AI model and return whatever it generates. Different every time. No methodology. No scoring rules. No accountability.
LossPoint works differently. The diagnostic engine extracts facts from your page, scores them against deterministic rules, identifies your primary constraint, matches it against known conversion leak patterns, and only then uses AI to explain the findings in plain language.
The AI explains. It does not decide. The diagnosis comes from the system.
The Diagnostic Process
Every headline, CTA, testimonial, pricing element, and trust signal is extracted and catalogued. No interpretation — just structured facts from your page.
Deterministic rules score your page across seven categories: Clarity, Positioning, Trust, Offer, Conversion, Psychology, and UX. Same page produces the same score. Every time.
The constraint with the highest score impact is identified and named. Not a vague suggestion — a specific, named bottleneck like "Missing Trust Infrastructure" or "Outcome Disconnect."
Your constraint is matched against documented conversion failure patterns — Mission Before Value, Weak Trust Stack, CTA Friction, and more — each describing a common way pages lose visitors at predictable points.
Severity, fix difficulty, and estimated priority are calculated deterministically from the scoring data — giving you a structured starting point, not a guaranteed outcome.
Only after the system has completed its analysis does AI step in — to quote your actual page content as evidence and explain the visitor psychology. The AI writes the explanation. It does not generate the diagnosis.
The real problem
Founders change headlines, test CTAs, rebuild sections, adjust pricing — without knowing which change addresses the highest-priority constraint. They fix five things when a structured diagnosis would have told them which one to fix first.
The result: wasted effort on changes that don't move the metric, while the primary constraint stays untouched. The page feels different but converts the same.
LossPoint identifies the highest-priority structural issue on your page before you spend time rebuilding the wrong thing. One constraint. Identified first. Fixed first.
What a diagnosis looks like
The example below shows the structure of an actual LossPoint diagnosis. Scores, constraints, deductions, and patterns are all generated by the diagnostic engine — not written by hand.
LossPoint Diagnosis
Demonstration — representative outputPattern: Weak Trust Stack — page asks for action before establishing that others have acted safely.
Trust — Deductions (28/100)
Evidence from page
Hero headline: “The platform that connects your team”
Primary CTA: “Get started” — generic, does not name what happens next
Every deduction maps to a named rule. Every rule is applied consistently across every page.
Category of one
| AI Page Review | LossPoint | |
|---|---|---|
| Method | Feed page to AI, return opinions | Structured extraction → scoring → constraint ranking |
| Output | List of suggestions | One named constraint with confidence level |
| Consistency | Different every run | Deterministic — same result every run |
| Evidence | Generic observations | Your page content quoted verbatim |
| Scoring | Hidden or absent | Every deduction traced to a named rule |
| Pattern matching | None | Matched against 7 documented conversion failure patterns |
| Approach | AI generates everything | System diagnoses, AI explains |
Methodology
Deterministic scoring rules
Cialdini influence principles
Ca$hvertising framework
Documented failure patterns
Real-world case studies
Structured diagnostic engine
Deterministic, not generative
The scoring engine runs the same rules every time. No prompt variation, no model temperature, no randomness. The score is a product of your page facts, not AI creativity.
Documented failure patterns
Seven named patterns describe how pages typically lose visitors — each with a description, observed visitor behavior, and the conditions that trigger it. Your constraint is matched to the closest pattern, giving it context beyond a score.
One constraint, ranked by priority
The system identifies every scoring gap across seven categories, then ranks them by total deduction. The primary constraint is the one scoring lowest — the most likely place to start. Use it to guide the next change you test, not as a guaranteed conversion lever.
You're spending money on traffic but your conversion rate tells you something is wrong
You've changed headlines, CTAs, layouts, and pricing — but don't know which change actually mattered
You've read generic 'improve your value proposition' advice and it didn't help
You want the single most impactful change identified by a system, not suggested by a model
You'd rather fix one constraint in 30 minutes than audit 47 possible improvements
Is this just ChatGPT reviewing my page?
No. LossPoint uses a deterministic diagnostic engine. Facts are extracted from your page, scored against structured rules, and matched against known conversion leak patterns. AI is the explanation layer — it writes the summary after the system has already identified the constraint. The AI does not generate the diagnosis.
Why should I trust the score?
Because every deduction is traceable. Each point lost maps to a specific rule that fired against a specific element on your page. You can verify every deduction against your own content. The scoring doesn't hide behind a black box.
What makes this different from other conversion tools?
Most tools generate a list of suggestions. LossPoint identifies one primary constraint — the highest-priority structural issue according to the LossPoint methodology — and shows you the evidence from your own page. Deterministic, pattern-matched, and backed by real case studies.
Is the diagnosis really free?
Yes. The full diagnosis — primary constraint, confidence level, evidence from your page, visitor psychology, and scoring breakdown — is completely free. No signup required.
What happens after I see my diagnosis?
You'll see your primary constraint, the evidence from your page, and the visitor psychology driving the drop-off. If you want the exact implementation — specific words, placement, and order — the Page Optimization Project ($79) is available from inside your report.
What LossPoint does not know
Traffic quality, brand awareness, pricing context, audience intent, and broader funnel conditions all influence conversion — and none of them are visible from page content alone. LossPoint identifies the highest-priority structural issue on the page itself. That is a useful starting point, not a complete picture.
Traffic and audience
A page built for cold traffic performs differently than the same page for warm referrals. LossPoint does not know your traffic source unless you provide it.
Brand equity
Established brands can often bypass trust signals that unknown brands need. The system applies consistent rules regardless — which may over-penalize recognized names.
JS-heavy and gated pages
Pages that render primarily via JavaScript, require login, or block automated access may return incomplete extraction results.
Conversion guarantee
A higher diagnosis score means the page aligns more closely with this methodology — not that conversion will increase. Verify changes with analytics or a controlled test.
A structured diagnosis of your page in under 60 seconds. Free, no account required, and the same result every time you run it.
Find my biggest conversion constraint →Free diagnosis · No signup · Deterministic scoring